Louis Vuitton: A fashion house lesson in innovation

For almost two centuries, Louis Vuitton has been a leader in the luxury fashion world. Founded in 1854 by the visionary designer Louis Vuitton, the brand has become synonymous with modern style and sophistication. The house is famous for its iconic monogrammed bags, luggage, and apparel. But what sets it apart from other luxury brands is its commitment to innovation, which has helped set the tone for the entire fashion industry.

Throughout its history, Louis Vuitton has been committed to innovation and pushing the boundaries of fashion. The brand has collaborated with some of the world’s most renowned designers, helping to create unique and trend-setting pieces. It has also launched a range of tech accessories such as headphones, speakers, and phone cases. This commitment to innovation has helped to ensure that Louis Vuitton remains at the forefront of the luxury fashion industry.

From bag to brag

The story of Louis Vuitton began in 1854 when the eponymous designer opened his first store in Paris. Inspired by his passion for travel, Louis Vuitton crafted unique and innovative luggage pieces that allowed people to easily transport their belongings around the world. The distinctive monogram, which is still used today, was introduced in 1896 by his son George as a way of protecting against counterfeiting.

The brand quickly became popular with celebrities and royalty. In 1932, the brand opened its first international store in London, further cementing its position as a leader in the luxury fashion world. Today, Louis Vuitton is one of the most recognized and respected names in fashion and the company now has stores in more than 50 countries around the world. The brand is particularly popular in Europe, North America, China, and Japan, all major luxury goods markets. In addition to its physical retail stores, Louis Vuitton also operates an online store that offers customers around the world access to its products.

Innovative strategies at LV

Louis Vuitton is not only a luxury fashion brand that is known for its iconic designs and high-quality products. The brand is also recognized for its innovative approach to the fashion industry. It has developed a number of strategies to stay ahead of the curve in terms of design, technology, and sustainability. For example, the brand has incorporated LED screens into some of its handbags, and it has created a smartwatch in collaboration with Google. In addition, Louis Vuitton has developed an app that allows customers to personalize their handbags with custom colors and patterns. The brand has also developed a new type of leather made from mushrooms, as well as experimented with 3D printing to create prototypes of new designs.

Their innovative approach is also visible in their numerous collaborations. The fashion house has not only worked with the usual crowd, but also developed several collections with brands such as Nike, Supreme, and even the American basketball league NBA. It has also worked with numerous innovative creative artists, such as Takashi Murakami, Stephen Sprouse, and Jeff Koons. In 2023, Yayoi Kusama is making a re-appearance for the brand with her iconic polka dots, which are predicted to fill the fashion world with color this year.

Louis Vuitton NZ

Louis Vuitton opened its first store in New Zealand on Queen Street in Auckland in 1999. In 2003, it opened a second store on Lambton Quay in Wellington. Since then, Louis Vuitton has become a leader in the New Zealand fashion scene, with its stores offering a range of luxury clothing and accessories. In addition to its physical stores, Louis Vuitton also provides customers in New Zealand the chance to purchase items online through its website. Today, the brand is still as relevant as ever, and its collections feature more often than not at some of the most important innovation awards nz every year.


Louis Vuitton is one of the world’s most renowned luxury fashion houses. Ever since its beginnings in the mid-19th century, the brand has stood the test of time and continues to be a leader in innovation and modern style. It is now firmly established as one of New Zealand’s premier fashion labels, offering a range of high-quality clothing and accessories. With its commitment to innovation, Louis Vuitton is sure to remain a leader in the fashion world for years to come.